In the world of Loveless, each person is born with cat ears and a tail, which disappear only if that person engages in a sexual intercourse. Because of this, they have come to symbolize virginity and innocence. Additionally, fighting is only done by "fighting pairs" or couples, where one is known as the Sacrifice and the other as the Fighter. The first receives the damage while the latter attacks. Ritsuka Aoyagi is a 12-year-old boy, who for some unknown reason suffers from amnesia. His brother got killed recently, and as if his life has not been hard enough lately, on his first day at the new school he gets approached by a stranger called Agatsuma Soubi, who claims to have known his late brother. Ritsuka finds out that Agatsuma and his brother used to be a fighting pair, and that Agatsuma has inherited Ritsuga now that his brother is gone. Together, they try to find the truth behind his brother's death and the organization known as the "Seven Moons," which may have been responsible for it. All the while, it seems that Ritsuka and Agatsuma are becoming closer than they intended to be…

Short videos shown in theaters before Love Live! The School Idol Movie which teach basic theater manners.

About to enter junior high school, Karada Iokawa is a cheerful and reliable girl, who hates being treated as a child more than anything. After her parents' deaths, her older brother, Hiro, comes back from studying abroad to take care of her. His ex-girlfriend Shouko Nogami, a composed yet sometimes childish and stubborn young woman, follows him to Japan in order to find out why he left her. Between the two girls, the atmosphere is tense, which eventually leads to Shouko calling Karada childish. Later, Karada stands before a shrine praying to grow up. Little does she know that the shrine wishing stone would grant her wish. As Karada grows older, at the same time, Shouko, who happens to be nearby, finds herself a child once again. With their ages now reversed, Shouko and Karada must come to terms with one another and ultimately themselves.

3rd grade teacher Aoki Daisuke didn't expect the first class he ever taught to be one of the toughest obstacles of his life. After getting off on the wrong foot with the entire class, a moment of kind-heartedness instantly convinces one of his students, Rin Kokonoe, to make the ill-fated Aoki-sensei her lover. But what exactly are Rin's intentions for wanting to actively seduce Aoki-sensei, and will Aoki-sensei be able to help her to deal with them?