Takaya Ougi is just a typical high school guy who wants nothing more than to protect his best friend and live a normal life. Enter Nobutsuna Naoe, an older man who informs Takaya that he is in fact the reincarnation of Lord Kagetora. Naoe, himself a possessor, awakens Takaya's abilities to exorcise evil spirits and fight the Fuedal Underworld. While most possessors remember their former lives before being reincarnated, Takaya does not. Naoe is thankful for this, considering his passionate and abusive past with his Lord Kagetora. As Takaya improves his abilities, he also begins to remember what Naoe did because of his love for him. Meanwhile the dark forces of the Hojo and Fuma clans begin their attack as the Fuedal Underworld descends upon the living world.

When gamer Anzu gets transported to a world of hot guys, it’s like she’s in a dream…someone else’s dream! High schooler Anzu Hoshino has a great life. Every day she plays video games, pigs out on snacks, and pets her beloved cat. But this blissful existence is turned into a confusing mess when a magical creature transports her to an altered reality bereft of her favorite things. Now she’s stuck with hot guys instead! How can she possibly survive in such an awful world?! Anzu must play along in this altered reality before she can return to her normal life, so she begrudgingly makes friends with Tsukasa Kazuki. He unfortunately happens to be one of the hottest and most popular guys at school, and what’s worse, she realizes that he might not even be that bad of a person!

Aside from her deep passion for eating cakes, the clumsy Ichigo Amano has never been successful at anything. After an encounter with Henri Lucas, a famous patissier, Ichigo's amazing tasting abilities—although unbeknownst to her—are discovered. Recognizing her talent, Henri offers her the chance to attend St. Marie Academy, a prestigious culinary school which specializes in desserts. In spite of the fact that she is a beginner lacking skills, thanks to Henri's recommendation, Ichigo is placed in the topmost group with the "Sweets Princes." The princes, famous throughout the school for their magical treats, are Sennosuke Andou, an expert in traditional Japanese sweets; Satsuki Hanabusa, with a flair for candied flowers; and Makoto Kashino, a gifted chocolatier. Ichigo and the Sweets Princes, each accompanied by their "Sweets Spirits"—fairies who make patissiers' dreams come true—all work towards their goals in the competitive world of sweets.

Upon her return to Japan after a two year study break in Paris, Ichigo Amano is met with news of Team Ichigo's separation, as each of the Sweets Princes takes a different path toward their dream. Now in her first year of high school, Henri Lucas has a project in store for her, enlisting the help of Ichigo, Makoto Kashino, and new members Lemon Yamagishi and Johnny McBeal to give rise to a new Team Ichigo. As the four work together on this project, Ichigo and Makoto continue to grow closer, though Johnny and the unrelenting Miya Koshiro will not idly sit by; with Johnny's eye on Ichigo and Miya still after Makoto, it definitely seems like love won't come easily. With Ichigo's time at St. Marie Academy, she is now ever closer to her dream of starting her very own pâtisserie. However, she will soon realize that it takes more than just making delicious sweets to open up a shop.